As an ethical fashion brand that pairs bold, statement apparel with social impact pledges, through a portion of each sale, 10% of all proceeds, charity challenges, and partnerships, we raise funds for and donate to causes that address issues like mental health, youth support, domestic abuse prevention, environmental conservation, and more.

​

Here at WHiYOU, we stand out with our “Fashion with Purpose” range, producing eco-positive, organic, and recycled garments that convey meaningful messages. Each collection highlights our unspoken voices and underrepresented causes, encouraging open conversation and social change through wearable advocacy.

 

Ben James Hunter is our founder and driving force behind WHiYOU, drawing on personal experience to fuel his mission. Having overcome struggles with alcohol and drug misuse, Ben launched WHiYOU to spark honest conversations about mental health and societal challenges.